Mars, Venus, and Color

We looked at several whites before choosing this one that works with the wall color and the white fixtures.
We looked at several whites before choosing this one that works with the wall color and the white fixtures.

Have I mentioned how saving a few marriages and partnerships has become part of my work as a color consultant?

When I first started working in this arena, 750+ projects ago, I noticed how my female clients could join me in seeing the slightest, tiniest differences in shades of color – especially whites. They are happy to hang in there to choose the exact right shade for the walls, ceilings, woodwork, cabinetry, or whatever, to best support aesthetically all the other colors happening in the project. A warm white with a green tinge? A warm white with a drop of tan, or gold, or yellow? Or do we need a cool white coming up from a blue?

We all know that color is powerful, personal and affects us deeply. Color creates feelings and the mood of room and of a house.

I also noticed how their male partners often exclaimed in frustration “It’s just white! They are all the same! Just pick one!”

Very hard on the women who could see the differences plain as day.

And very hard on the men who could not.

So I give a cheer yet again for the technology that places in my hand, access to so much information. Yes, there are physiological differences between women and men that affect color perception. Read about this here and here.

Somehow knowing the facts about brains, hormones, and eyeball cones has a calming effect. Am happy to report that, in spite of the visual perception issues, the Right Colors are always found, the projects are gorgeous, and love lives on.

Exterior whites are the trickiest. This one reads "white", but has a lot of ochre and grey in it. You'd be shocked at how it compares to a straight bright titanium white.
Exterior whites are the trickiest. This one reads as a soft white, but has a lot of ochre and grey in it. You’d be shocked at how it compares to a straight bright titanium white.
"Ceiling White" would have been a disaster in this room with this sunny, bright pear green. Most paint stores can make ceiling flat paint into any white. You can have the right white on your ceiling. Don't throw away that wall!
“Ceiling White” would have been a disaster in this room with this sunny, bright pear green. Most paint stores can make ceiling flat paint into any white. You can have the right white on your ceiling. Don’t throw away that wall!
We chose a brighter, warmer white for this ceiling and woodwork. Ceiling in flat, woodwork in satin finish.
We chose a brighter, warmer white for this ceiling and woodwork. Ceiling in flat, woodwork in satin finish.

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