How to deal with the 5000 color choices on the wall – the Affinity Deck

I get a lot of questions about all the colors on the wall here at the store. I think there are 5000. I know a lot of their names now, but not all. Benjamin Moore has nine collections (aka palettes) of colors: Classic, Preview, Historical Colors, America’s Colors, Trusted Favorites, the Affinity colors, Color Stories, … More How to deal with the 5000 color choices on the wall – the Affinity Deck

Client Story: Massicot, the color of spicy, toasted tumeric

Color is very mysterious and wonderful. And tricky. Client Jillian (not her real name!) visited the paint shop recently looking for a color for a sitting room. She likes earthy colors, she told me. The green and gold she chose for her kitchen, hall and other first floor rooms were beloved by her family and … More Client Story: Massicot, the color of spicy, toasted tumeric